See? Once they were young too. We wish they were going to SXSW to hangout on Richie Hawtin’s dancefloor, but that’s not the case.
The US President will attend the festival to take part in the Keynote Conversation on Friday, March 11 and First Lady Michelle Obama will be the opening Keynote at SXSW Music on Wednesday, March 16.
This will be the first time in the 30-year history of the festival, when the sitting president will take part in the event. We are very happy for the legendary festival.