A study commissioned by 02 and conducted by behavioral science expert Patrick Fagan claims that “attending a live music gig once a fortnight could have life expectancy rocketing by nine years due to its power to positively impact wellbeing.”
Using heart-rate and psychometric tests, Fagan and his team of scientists found that the study participants’ measurable feelings of self-worth, closeness to others and mental stimulation increased dramatically during gig attendance.
Far from 6AM nonsense this professional opinion is based on heart-rate and psychometric tests, which showed participants had increased feelings of self-worth, mental stimulation, and sense of closeness to others while at an event. Amazingly, just 20 minutes of ‘gig time’ could boost wellbeing by 20%, which is double that of your average yoga lesson.
“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing with fortnightly or regular attendance being the key,” said Fagan. “Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”