Richie Hawtin established the M-nus imprint in 1998 and since then, it has become more than a record label. It’s a home for Hawtin’s projects and this home constantly brings the world the best artists.
Hawtin and his projects have always been something of a perfect standard of minimal techno. The Plastikman shows mix music and video art, enchanting the attendees.
This is the Plastikman show from Sonar Barcelona 2014. Exhale was created for Raf Simons fashion show.
The creative platform that M-nus is, gives the artists space and inspiration for making what they do best – music and everything what is connected to it. Growing into becoming a star with the M-nus family has always been a dream for thousands of young DJs and musicians, but when we see who comes out from Hawtin’s lab, we understand, that thee are only few clear talents who can enter.
If you look at the list of artists connected to M-nus, you will be impressed. It is huge, and each name has a place in Hawtin’s heart, as he says he doesn’t have “favorites”, they all are his friends. Every artist, who gets into the gang, gets instant exposure to the world of Techno. Since Enter. Ibiza opened, we see more younger talents emerging. There is no segregation in the “family”, look at Bella Sarris – she has been and is a part of Enter. PR team, but once Richie gave her a chance to play at Sake bar at the club, then she played the main stage and now she is touring the world with her energetic DJ sets.
Hawin himself is not only a DJ and musician, he makes a huge impact not only on Techno, but on all the electronic music in all aspects. His latest creation – the PLAYdifferently DJ mixer is the new hot technological innovation by Allen & Heath.
Other collaborations of his include those with Native Instruments, Ableton, Subpac, playing a crucial role in creating Final Scratch.
The label itself produces minimal techno bangers that set up the highest standards for those who are in the scene.